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Many of the most successful businesses today leverage what is typically described as a platform business model, aggregating and matching an audience of both consumers and suppliers with an aim to create value for all participants.
Many of the most successful businesses today leverage what is typically described as a platform business model, aggregating and matching an audience of both consumers and suppliers with an aim to create value for all participants.
The business model is essentially a technology enabled solution that seeks to provide both physical and online retailers with an additional channel to drive and service sales. More importantly this channel provides a mechanism to engage and interact continuously with your consumer base, which enables the creation of long term mutually beneficial relationships.
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